Fraud is sabotaging UA efforts big time, putting an emphasis on defensive, proactive strategies to ensure you actually acquire the users you’re going after.
Image Credit: Shutterstock
Fraud is sabotaging UA efforts big time, putting an emphasis on defensive, proactive strategies to ensure you actually acquire the users you’re going after. Join our upcoming webinar of pros to arm yourself.
No business wants to find themselves in a nightmare scenario of mobile user acquisition fraud, yet, the likelihood of it happening has doubled since 2015.
Back in 2014, only 34 percent of mobile developers reported being cheated when acquiring users. Fast forward a year, and 58.8 percent of developers have now experienced user acquisition fraud. That’s one mobile statistic no business wants to see rise.
As mobile continues its dominance in 2016, the risk of fraud grows even greater for developers. High-quality users don’t come cheap — often reaching $8, $10, or $25 per user — and scammers are more than willing to take advantage of any company hoping to rank on Google Play or Apple. Imagine wasting hard-earned money not on users, but on bots and install farms utilizing cheap overseas labor to inflate your numbers. To successfully plan ahead you need honest statistics, but unreliable install rates and conversion rates will clog your current stance on the marketplace and push you towards disastrous decisions for your business.
So then, how can you steer your business away from the ever-growing list of fraudulent pitfalls in the mobile market? As with everything, you need to be well-informed on user acquisition fraud and the many disguises it wears. You need to know which campaigns and publishers to trust and which ones to avoid at all costs. Lastly, you need to know how to spot user acquisition fraud and what to do the minute after.
In this webinar, top guns in the mobile industry will cover user acquisition fraud and how to successfully fight back. Learn how to react accordingly and timely towards the first sign of fraud. Don’t be a victim in 2016; learn how to combat fraud in the mobile market today.
Don’t miss out!
In this webinar, you’ll learn: What user acquisition fraud is, and its many forms How to identify campaigns and publishers associated with illegitimate traffic How datasets can be cleaned and payouts reclaimed once fraud is identified
Speakers:
Eric Seufert , VP of User Acquisition, Rovio
Chris Cunningham , VP Brand Revenue and Strategic Partnerships, ironSource
Paul H. Müller , CTO at adjust
Moderator:
Evan Schuman , Moderator, VentureBeat
This webinar is sponsored by adjust.